After years of being frustrated with the lack of distinctive, quality furniture, our founder, Lubna, decided it was time to combine his years of e-commerce and customer service experience with his lifelong passion for home interiors. The idea was to create a stand-out online home brand to showcase and sell hand-curated ranges of great value, design-led, excellent quality furniture.

Curve Slash was founded and instantly took a customer-centred approach and recruited a team that had extensive experience working for some of the UK’s biggest retailers. Our aim is to provide great products as well as honest, exceptional personal service to ensure all our customers feel valued, reassured and satisfied as part of the Curve Slash family.

Sustainability is an important issue for us and every year we strive to do more, where we can, to decrease our impact on the environment. Our focus on quality wooden products that are built to last instils a slower and more sustainable consumption pattern for our customers. We are also always looking for sustainable and environmentally friendly options such as our FSC-certified reclaimed and rustic furniture ranges.. We invite our customers to become part of the change with us as we continue on our sustainability journey.